2010 Kia Sorento First Steer Review

2010 Kia Sorento First Steer Review

There was a famous advertising campaign by a rental company in the United States some time ago that depicts the attitude of some large multi-nationals. The advert read “We are number 2, so we try harder”. This is a very good way to explain why sister companies Hyundai and Kia have been kicking so many goals lately. They are out to beat Toyota.

Whilst the Japanese seem to be contempt with their ideas, the Koreans are pushing as far and as fast as possible. A similar story to what happened when the Japanese first came to the market and woke up the European and American car manufacturers. Many parallels can be seen between the business plan of big Japanese companies during the 80s-90s to the Koreans today.

Kia has gone from a brand associated with little and cheap cars to producing some of the best looking cars we’ve seen all year. Starting this year with the Kia Cerato, then the Cerato Koup, the Korean company has ended its Australian invasion for 2009 with the introduction of the all-new second generation Kia Sorento.